Privacy Policy

Buckeye Physical Therapy (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal and health information. This Privacy Policy describes how we collect, use, and safeguard information when you use our services, including our SMS appointment scheduling system, phone services, and website.

We comply with the Health Insurance Portability and Accountability Act (HIPAA) and all applicable federal and state privacy laws governing the handling of protected health information (PHI).

We may collect the following types of information:

• Personal Information: Your name, phone number, and email address
• Appointment Information: Appointment dates, times, visit type (evaluation or treatment), scheduling preferences, and appointment history
• Communication Records: Text messages and call interactions related to appointment scheduling
• Device Information: Phone number and carrier information necessary for delivering SMS messages

We use your information solely for the following purposes:

• Appointment Scheduling: To schedule, confirm, reschedule, and cancel physical therapy appointments
• Appointment Reminders: To send SMS reminders 24 hours and 2 hours before your scheduled appointments
• Appointment Confirmations: To confirm newly booked appointments via text message
• Patient Communication: To respond to your inquiries about scheduling, office hours, and services
• Service Improvement: To improve our scheduling system and patient experience

When you text our office number or provide your phone number for appointment scheduling:

• You may receive appointment confirmations, reminders, and scheduling-related messages
• Message frequency varies based on your appointment activity
• Message and data rates may apply depending on your mobile carrier and plan
• Messages are sent from our business phone number: 956-476-5310
• We support messaging in both English and Spanish

To opt out of text messages at any time, reply STOP to any message. To get help, reply HELP or call us at 956-476-5310.

As a healthcare provider, we are committed to protecting your protected health information (PHI) in accordance with HIPAA regulations. This includes:

• Implementing administrative, physical, and technical safeguards to protect your information
• Limiting the use and disclosure of PHI to the minimum necessary for appointment scheduling
• Training our staff on privacy and security practices
• Using secure systems for storing and transmitting patient information
• Providing you with access to your information upon request

Our SMS appointment reminders contain only the minimum information necessary, such as your first name and appointment date and time. We do not include detailed health information in text messages.

We do not sell, rent, trade, or share your personal information or health information with third parties for marketing or advertising purposes.

We may share limited information only with:

• Service Providers: Trusted technology providers (such as our SMS messaging platform) that help us deliver our scheduling services, who are bound by strict confidentiality agreements
• Legal Requirements: When required by law, court order, or other legal process
• Emergency Situations: When necessary to prevent a serious threat to health or safety

We retain your appointment and contact information for as long as necessary to provide our services and comply with legal and regulatory requirements. If you opt out of our messaging service, we will remove your active communication preferences but may retain appointment records as required by healthcare regulations.

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted communications, secure data storage, and access controls.

You have the right to:

• Request access to the personal information we hold about you
• Request corrections to inaccurate information
• Opt out of SMS messaging at any time by replying STOP
• Request information about how your data has been used
• File a complaint if you believe your privacy rights have been violated

Our SMS scheduling service is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors through our text messaging system. Appointment scheduling for minor patients should be handled by a parent or legal guardian.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

If you have any questions about this Privacy Policy, your personal information, or wish to exercise your privacy rights, please contact us: